Opportunity Nation

Opportunity Nation is a bipartisan, national coalition of more than 300 businesses, nonprofits, educational institutions and community leaders working to expand economic opportunity for disconnected young adults.

Situation: The summit (more than 1200 thought leaders focused on empowering young adults to succeed in economic mobility through continued education and strong career paths) required the creation of digital, print and stage graphics.

Results: The event graphics became an essential component in shaping both audience and speaker experiences across each touchpoint. The visuals set a powerful tone in support of the organization's guiding principle that “the zip code you are born into should not determine your chances in life.” Added bonus: behind-the-scenes access provided insight into the complexity of producing such an event. I was also privy to a funny exchange of a speaker’s inquiry about hair & makeup, and the client responding that she could lend her cosmetics if it would help.

My role: Design (while at Jack Morton)