Artist Exhibition Collateral

The work below highlights various collateral for artist exhibitions.

Situation: Gallery curators wanted exhibition collateral in support of artists and their shows.

Results: Bespoke wordmarks were created to support themes of the artist’s work. The marks were then utilized as vinyl graphics in the gallery, or placed on digital and print collateral to create a cohesive suite of materials. Added bonus: the wordmarks and branded collateral elevated the promotional efforts and increased the number of visitors to the exhibitions.

My role: Creative Direction + Design

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Isabella Stewart Gardner Museum

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Massachusetts College of Art + Design