Research Centers at CAMD
The three centers at the College of Arts, Media and Design are hubs for interdisciplinary research; all are collectively conceived and shaped through joint initiatives led by accomplished faculty who excel in different disciplines.
Situation: As a new entity, each center was in need of a symbol and visual identity to create awareness of its existence and promote its endeavors.
Results: Originating from the “CAMD square” (the graphic symbol of the college), the new logo is built on concepts that the Centers are places where ideas emanate. As a sub-brand of CAMD, the visual identity utilizes the same color palette and fonts. The visual identity for each Center diverges when it comes to representing complex topics and the fundamental nature of each area Added bonus: Each visual identity has a solid foundation for continuous evolution as it falls into the hands of other people for new content creation.
My role: Creative Direction + Design (while at CAMD)
Photographers: Kelly Chan, Marian Siljeholm, Rongrong Juno Zhu
Logos for the CAMD Centers originate from the “CAMD square” and incorporate the same naming convention.
Design support: (CfA) Cara Ciardelli / (CfTM) Rachel Osborne, Yenny Hernandez, Lily Diener / Animations: Bryan Wu
Center for Design Logo and Brand Guidelines
Environment vinyl graphics
Abstract graphics and modular elements comprise the look for an inaugural design conference
Daily conference themes are color coded for distinction
Collateral maintains modular elements, with a slight evolution / Design support: Laura Song, Cara Ciardelli
