College of Arts, Media and Design
The College of Arts, Media and Design (CAMD) at Northeastern University is comprised of 6 departments, 3 centers and a vibrant community of creators, innovators and researchers.
Situation: CAMD is a creative college within a Tier 1 Research University, integrating cutting-edge advancements in technology, data and new media. Promoting the college requires top-notch collateral to align visual and verbal messaging to align with the Dean’s vision.
Results: As the inaugural creative director, I introduced sophisticated branding and established a vibrant visual identity to enhance the college’s reputation, attract respected faculty and increase student enrollment across the global network of campuses. New art direction for photoshoots yielded a more colorful image library. Added bonus: the new aesthetic influenced other areas in the University. Also, alumni noticed (and love) the new site.
My role: Creative Direction, Design + Photo Art Direction (while at CAMD)
Photographers: Kelly Chan, Charles Gauthier, Adam Glanzman and others
Website agency Code + Theory: Addi Hou, Isabel Sousa, Jessica Volodarsky
AFTER: a new website expressed the vibrancy of the college, and improved user experience
Hero imagery is updated regularly to coincide with college events and themes
AFTER: hanging banners, rebranded
AFTER: Instagram, rebranded content creation
AFTER: digital content
AFTER: photo art direction generated rich imagery depicting experiential learning
AFTER: Year in Review books, rebranded
AFTER: Graduation program books and swag / Design support: Genevieve Kopp, Lucy Purvis
AFTER: Maps depict proximity to arts + culture / Design support: Lily Diener, Yenny Hernandez, Catherine Gore
AFTER: cohesive brand guidelines
BEFORE: website homepage
BEFORE: hanging banners + instagram
BEFORE: digital content
BEFORE: photography
BEFORE: Year in Review covers
BEFORE: Year in Review interior pages