Massachusetts College of Art + Design

The Massachusetts College of Art + Design (MassArt) Viewbook is a 2-in-1 piece, right side up and upside down, depending on whether you're looking at the viewbook or academic programs, and customized for graduate and undergraduate students. Different papers provide a tactile and visual experience: the envelope’s bold pattern interacts with words and color on the brochure cover. Saturated color, pattern and art fill the interior pages. The goal is to generate interest, increase enrollment, and express creativity.

{Featured on UnderConsideration / FPO – For Print Only blog}

Role: Concept + Art Direction + Design (while at Sametz)