Experiential Design
Event graphics are an essential component in shaping both audience and speaker experiences across various touchpoints. The elements can be life-size or as small as a quarter, communicated through print, digital and 3D modes. Despite the differences, the underlying goal to create immersive experiences remains the same.
Born This Way Foundation: Lady Gaga and her mother, Cynthia Germanotta, co-founded and led this foundation to empower and inspire youth to build a kinder, braver world to support mental health and wellbeing. The visuals expressed the underlying “anthem for equality and self-love.”
Opportunity Nation: A bipartisan coalition of more than 300 businesses, nonprofits, educational institutions and community leaders working to expand economic opportunity for disconnected youth in support of the guiding principle that “the zip code you are born into should not determine your chances in life.”
MIT Media Lab/Defiance: Defiance explored the impact of dissent and the nonviolent resistance for the benefit of a productive and healthy society.
MIT Media Lab/Scratch: Scratch is a global community for kids who code their own interactive stories, games and animations. Scratch provides creativity, collaboration and learning for math and computational skills.
Lady Gaga launched the Born This Way Foundation, a non-profit organization dedicated to creating a kinder, braver world for youth.
The launch of the Bus Tour, a pre-concert tailgate event experience.
The bus welcomed concert-goers to participate in a “Mad Lib” video, shared with audiences nationwide. My role: Design (while at Jack Morton)
Stage graphics for the Summit utilized the existing palette and logo.
A printed ”plan” was given to attendees. / My role: Design (while at Jack Morton)
Program, postcards and digital graphics for the event. / My role: Design (in collaboration with in-house Media Lab team)
Program, environment graphics, tags and buttons conveyed lighthearted fun. / My role: Design (in collaboration with Scratch team)