Digital Experiences
These are examples of engaging, user-friendly digital experiences. Often the first introduction to an organization, websites function as brand ambassadors to its visitors with intuitive navigation, thoughtful strategy, accessibility and intended purpose.
Sensi e Diletti: Experiencing Italy through luxury travel, yoga and food through the curated perspective of a sommelier and yoga/mindfulness instructor. “Raising the act of savoring to an art form.” A classic design relies on understated elegance to introduce the wonderful co-founders and their love of travel.
Born This Way Foundation: Lady Gaga and her mother, Cynthia Germanotta, co-founded and led this foundation to empower and inspire youth to build a kinder, braver world to support mental health and wellbeing. The visuals expressed the underlying “anthem for equality and self-love.”
NFPA: The National Fire Protection Association’s microsite for members provided resources with the mission of “eliminating death, injury, property damage, and economic loss due to fire, electrical, and related hazards.” A clean design conveys a clear call-to-action for no-nonsense fire protection.
Ellevated Outcomes: This small business advisor guides creative entrepreneurs to build profitable, sustainable businesses. A streamlined design supports the firm’s mission to help clients ”visualize a future aligned with personal and professional goals”, devising a strategy, actions and accountability plan to get them there.
The website introduces hosts and itinerary, with warmth in it’s use of words and images. My role: Design
Lady Gaga launched the Born This Way Foundation, a non-profit organization dedicated to creating a kinder, braver world for youth.
The launch of the Bus Tour, a pre-concert tailgate experience.
The bus welcomed concert-goers to participate with the “Mad Lib” video. My role: Design (while at Jack Morton)
My role: Design (while at Sametz)
My role: Creative Direction & Design