College of Arts, Media and Design

The College of Arts, Media and Design (CAMD) at Northeastern University is comprised of 6 departments, 3 centers and a vibrant community of creators, innovators and researchers dedicated to expanding artistic and academic boundaries.

Situation: CAMD is a creative college within a Tier 1 Research University, integrating human literacies with cutting-edge advancements in technology, data and new media. Art + Design is the largest department at CAMD; as such, promoting this discipline requires top-notch design collateral.

Results: As the inaugural creative director, I introduced sophisticated branding and established a vibrant visual identity to enhance the college’s reputation, promote the Dean’s vision, attract respected faculty and increase student enrollment across the global network of campuses. Partnering with internal MarCom helped provide stronger messaging and content themes. Added bonus: our aesthetic has influenced other areas in the University.

My role: Creative Direction, Design, Photo Art Direction
Additional designers: Cara Ciardelli, Bryan Wu co-op
Images by: Kelly Chan, Charles Gauthier and others