College of Arts, Media and Design

The College of Arts, Media and Design (CAMD) at Northeastern University is comprised of 6 departments, 3 centers and a vibrant community of creators, innovators and researchers.

Situation: CAMD is a creative college within a Tier 1 Research University, integrating human literacies with cutting-edge advancements in technology, data and new media. Art + Design is the largest department at CAMD; as such, promoting this discipline requires top-notch design collateral and partnering with MarCom for stronger messaging.

Results: As the inaugural creative director, I introduced sophisticated branding and established a vibrant visual identity to enhance the college’s reputation, promote the Dean’s vision, attract respected faculty and increase student enrollment across the global network of campuses. A symbol called “the CAMD square” became the graphic identifier. New art direction for photoshoots yielded a more colorful image library. Added bonus: the new aesthetic has influenced other areas in the University.

My role: Creative Direction, Design + Photo Art Direction (while at CAMD)
Photographers: Kelly Chan, Charles Gauthier and others