Center for Design
The Center for Design (CfD) at the College of Arts, Media and Design is a hub for interdisciplinary design research — both areas are collectively conceived and shaped through joint initiatives led by accomplished faculty who excel in different disciplines.
Situation: As a new entity, the CfD was in need of a symbol and visual identity to create awareness of its existence and promote its endeavors.
Results: Originating from the “CAMD square” (the graphic symbol of the college), the new logo is built on the concept that the CfD is a place where ideas emanate. As a sub-brand of CAMD, the visual identity utilizes the same color palette and fonts, along with interlocking squares and abstract graphics to represent complex topics and the fundamental nature of the Center. Added bonus: just one logo was presented and it was approved almost exactly as is by the 8 core CfD members.
My role: Creative Direction + Design (while at CAMD)
Logo animation: Bryan Wu, co-op
Photographers: Kelly Chan, Marian Siljeholm, Rongrong Juno Zhu
Visual identity components: logo, typography, graphic element, color palette & imagery
Environment vinyl graphics
Monthly lecture series, digital assets
CfD Director on an international stage
Monthly lecture series, digital assets / Design support: Bryan Wu, co-op
Visual identity collateral set the tone and introduced a new design conference
Annual design conference collateral / Design support: Laura Song co-op, Cara Ciardelli