Putnam Investments

A new investment product called “Individual Directions” was launched and directed to sponsors within large organizations who offered Putnam retirement plans to their employees.

Situation: How do you convey that individuals saving for their retirement have different needs and goals?

Results: The campaign, with more than 50 assets ranging from high-level enrollment brochures to product information sheets to postcards, was marketed towards plan members. Messaging was big and bold, geared towards the savvy investor all the way down to someone just starting on their retirement savings journey. Added bonus: Compared to other financial institutions, this stood out from the rest with it’s smart and engaging materials.

My role: Design (in collaboration with Putnam’s in-house agency)
Internal creative team: Kris Rodammer, Tina Hong, Gayle Hedstrom, Susan Feldman, Chris Link