Hildebrand

Hildebrand Family Self-Help Center is an organization which operates with the fundamental belief that everyone deserves a place to live. Hildebrand’s work is supported by the mission to transition Massachusetts families out of homelessness into safe, affordable, permanent housing.

Situation: The organization was looking for a refresh of their annual report. A set of brand guidelines was already in place as was the format. Given the sensitive nature of this community, stock imagery needed to be used in place of actual families.

Results: Clean design and images of families presenting as healthy and happy convey the positive impact Hildebrand has had on the people they serve. The visual tone is informative, approachable, and compassionate. The reports are shared with donors and community partners, as the organization works to disrupt systems that lead to poverty and homelessness through shared goals for the years ahead.

My role: Creative Direction + Design