Center for Design

The Center for Design (CfD) at the College of Arts, Media and Design is a hub for interdisciplinary design research and a platform where design and research are collectively conceived and shaped through joint initiatives led by accomplished faculty who excel in different disciplines. The logo evolves from the College of Arts, Media and Design “CAMD square” and the visual identity is built on the concept that the CfD is a place from which ideas emanate.

Role: Creative Direction + Design (while at CAMD)
Collateral: Logo, Window Graphics, Lecture Series and Event Branding
Logo animation: Bryan Wu
Additional designers: Cara Ciardelli, Laura Song (DRW 2025)
Photographers: Kelly Chan, Rongrong Juno Zhu