The American Repertory Theater

The American Repertory Theater’s (A.R.T.) Artistic Director Diane Paulus had a vision to revitalize theater and create visceral encounters for all audiences. In response to that directive, a rallying cry of “Experience the A.R.T”. became the underlying strategy for the brand; vibrant colors, saturated imagery and a new wordmark were essential design components for the visual identity.

Role: Art Direction + Design (while at Minelli)
Additional designer: Yuko Inagaki