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Stuff You Should Know

It’s a Brand New Year / 2017

Why Design? / 2016

I’m in a Museum (Literally!) / 2016

Celebrating Time Travel / 2016

Imagining Books as Art / 2016

Handmade / 2015

Inspired by Creativity / 2015

Meditation and Art Making / 2015

Collecting Myths and Stories / 2014

Outstanding in the Field / 2013

For the Love of Art / 2013

Sharing the Latest Dish / 2013

Achieving The American Dream / 2012

seeing beauty in the ordinary

This is the second opportunity I've had to design the MassArt Viewbook. Last year was a
deck of cards. This year was a brochure. Both projects were equally fun and as a cherry
on top of the sundae bonus, both were recognized on FPO (For Print Only). It's a huge
honor to be included on a website which “celebrates the reality that print is not dead by
showcasing the most compelling printed projects.” FPO is a terrific site to gather visual
inspiration from a catalogue of worldwide, winning work.

One visual element incorporated in both designs was customized photography. Abstract
images of campus architecture and tools of the trade were photographed to convey the
essence of what feels like to be at MassArt. The colors, textures, natural light, different
mediums, discarded scraps, and work in progress helped set the tone of the photography.
After spending an entire day of touring the campus behind-the-scenes, I wished I was
back in art school.

October 2015


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