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This Massachusetts College of Art + Design Viewbook is a 2-in-1 piece, right side up and upside down, depending on whether you're looking
at the viewbook or academic programs, and customized for graduate and undergraduate students. Different papers provide a tactile and visual
experience: the envelope’s bold pattern interacts with words and color on the brochure cover. Saturated color, pattern and art fill the interior
pages. The goal is to generate interest, increase enrollment, and express creativity. The format was so successful it was used two years in a row.
Concepted and designed while at Sametz Blackstone Associates.

{Featured on UnderConsideration / FPO – For Print Only blog}

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