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The 2015 Massachusetts College of Art + Design Viewbook is a 2-in-1 piece, both right side up and upside down, depending on whether you're looking at the viewbook or academic programs, and customized for graduate and undergraduate students. Different papers provide a tactile and visual experience: the clear poly envelope and bold pattern interact with words and color on the brochure cover. Highly saturated color, pattern and art fill the brochure pages. Translucent sheets divide each section with transparent color and words to describe the school. The goal is to generate interest, increase enrollment, and express creativity.
Concepted and designed while at Sametz Blackstone Associates.

{Featured on UnderConsideration / FPO (For Print Only) blog}

 

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